One thing that surprises me over and over is how many startup founders don’t use models and equations in their business. I always get strange looks when invariably I ask my favorite business questions: “So, what is the equation here? What variable are you hoping to affect by doing this?”
Startup founders and startup people in general are all about “metrics” and being “data driven”. These things are not what I am talking about when I talk about “equations”. Metrics are inputs and variables on “equations” that model other operational and financial metrics.